About us
White Label Cocktails was founded in 2012 with a clear mission: to make bar-quality cocktails available to everyone, everywhere and anytime
Since then, we’ve stayed true to that vision. What began as a response to a growing demand for high-quality cocktails outside of traditional bar settings has evolved into a specialist white-label provider for the global drinks industry. Today, our 40-strong team partners with leading retail and hospitality businesses to develop Ready-To-Drink and Ready-To-Serve cocktails that stay ahead of the innovation curve and meet the highest standards in taste, consistency, and brand integrity.
We are exclusively dedicated to the RTD/RTS category.
This singular focus has allowed us to carve out a truly unique expertise in the sector — ensuring that every cocktail we create delivers premium quality at scale, while staying ahead of trends in flavour and format.
Our production operations reflect the same professionalism and care as our liquids.
We run multiple production lines, including canning and bottling, across two sites in Sussex (UK). As a fully bonded operation, we offer our partners complete security and flexibility. And in testament to our respect for quality and safety, we are FSIG audited, a proud member of SEDEX, and hold a BRCGS AA accreditation — the highest possible level under the programme.
Over the past decade, we have proven that premium cocktails can be both scalable and accessible — bringing the craft of the bar into hands, homes, and venues around the world.
