Your brand - Our Expertise

  • A starkly lit Espresso Martini Cocktail next to a cocktail dispenser
  • A starkly lit Tommy's Margarita cocktail in a fluted glass next to a lime and a can bearing a logo for White Label Cocktails
  • A Negroni cocktail in a cut glass tumbler next to a bottle of Negroni.

Elevate your range with our exceptional, mixologist-quality cocktails.

We craft and create white-labelled, tailored selections, ranges that integrate seamlessly with your offer and deliver scalable, enduring value for your business.

Who We are

We’re a team of spirits, retail, and hospitality boffins working with household names across the on- and off-trade. A group of professionals with great taste, the right expertise, and the discretion to work with national and international brands.

White Label Cocktails was born behind the bar. And in the last decade we’ve built on this love of great liquids to become a specialist white-label provider to the world’s drink industries. New product development, manufacturing, packaging, to final dispatch – a full service delivered by our proficient hands.

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A bourbon based cocktail in a cut glass tumbler with a garnish of rosemary against a backdrop of copper coloured cocktail shakers
Customers eating and drinking cocktails in a warmly lit bar against a backdrop of a city at night

Served in

1000+ Bars, Worldwide

on the shelves of

4 national uk retailers & hundreds of independents

The interior of a european supermarket showing shelves of high quality food and drinks

enjoyed in

10+ Countries

A view out over the rooftops of Paris towards the eiffel tower
Striped Gold Bars Background Pattern

Who we work with

We said it before – we’re discreet. So, we won’t share the names of our partners.

A line drawing showing different packaging options for cocktails, including bottled cocktails and canned cocktails

But most UK consumers will have seen and pulled one of our products on a grocer’s shelf, or frequented a bar where they’re being served. If you indulge in cocktails yourself – there’s a good chance you’ve enjoyed one of ours. 

Dark Espresso Martini with a thick foam on top next to a black can bearing the logo of White Label Cocktails.

We craft and deliver over
9 million cocktails per year.

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That means one of our cocktails is consumed, roughly, every 6 seconds.